Macy’s 2018 Thanksgiving Day Parade

With a thousands of costumes and giant balloons, The Macy’s Thanksgiving Day Parade is a huge kickoff to the holiday season. To match that, we packed our promotional videos with color, confetti and pop culture icons.

Videos played in-store, on the buildings and web and social. 
Roles: Storyboard design, Animation

Original artwork given to our team to use as style guide and assets from the Annual Events team.
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