Macy’s 2017 Thanksgiving Day Parade

How do you promote an event as iconic as the Macy’s Thanksgiving Day Parade?
You take to the skys with what the parade is known for: giant balloon characters.

Videos played in-store, on the buildings and online.
Roles: Storyboard design, Animation
Original artwork given to our team to use as style guide and assets from the Annual Events team.
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